Titlebook: Communication Excellence; How to Develop, Mana Ralph Tench,Dejan Ver?i?,Piet Verhoeven Book 2017 The Editor(s) (if applicable) and The Auth

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Inferring Knowledge from Frequent Patternsthe communication process. When the Canadian philosopher Marshall McLuhan described the world as a global village due to media causing its implosion there was no Internet, and the Internet changed everything. McLuhan’s basic idea was that societies change when they start using new technologies, incl

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László Zsolt Varga,ákos Hajnal,Zsolt Werner them a competitive, strategic advantage. This holds not only for companies, but also for governmental and non-governmental organisations. Survival and success are functions of adaptation, and excellent organisations expose themselves to as many challenges as early as possible, because problematic s

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Information agents for the World Wide Web,ation departments need also to be completely . into the organisation they work for. That is the fourth commandment in this book: excellent communication departments are embedded in the organisation they work for and the organisation is effectively embedded in the societal, cultural and social spaces

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https://doi.org/10.1007/978-3-030-04272-1ones. It is surprising we can keep any relationships as we solicit, pursue, build, relocate and re-establish numerous individual and group relationships. And this is just in our private lives. As communicators we then overlay this with professional work contacts, which spread and grow particularly o

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Deheng Yang,Yuhua Qi,Xiaoguang Maoe Danish Prime Minister Birgitte Nyborg, her ‘spin doctor’ Kasper Juul and Katrine Fonsmark, the anchorwoman of the most important Danish news show. These three characters symbolise politics, public relations and journalism, the tension between those fields and what these interrelationships can do t

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https://doi.org/10.1007/978-3-319-48860-8organization; European Communications Monitor; data; practice models; strategic communication

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