Titlebook: Communication Design and Branding; A Multidisciplinary Nuno Martins,Daniel Raposo Book 2023 The Editor(s) (if applicable) and The Author(s

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“So that Kyoto Will Always Remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies exchange and collaboration oriented, could allow the community to be more directly involved in the process of creation and decision-making regarding the outdoor advertising that invades their daily lives, which could, in turn, improve the urban experience and encourage the sprouting of new meaningfu

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Effects of Animation Types on Visual Search Behavior: A Study on Mobile Icon Searchask is crucial in complex and enormous information cloud presented together in a single screen. Similarly, animated icons can also help in promoting apps as they are getting noticed repeatedly on mobile screen.

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Impact of the E-brand on the Consumer’s E-trust, Reliance and Resistance Towards the Chatbotip is added by our study (1). As far as we are aware, no research has yet been done to evaluate how brand experience and behaviour are affected by online brand equity. Our study adds and investigates yet another connection between brand experience and chatbot user trust (2). Our study examines the c

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Mapping Out the Narrative Dimensions of Visual Identities: A Typological Classificationthat aim at quickly and in a condensed manner translating a brand’s identity, are just one of such bearers of rich and meaningful information. However, in hypermodern times, several brands’ visual identities adopt a dynamic, interactive, mutant approach, potentially comprising diverse visual narrati

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Principles for the Design of Brand Marksontribute to the advancement of knowledge in this theme, assisting in the design, standardization, and use of brand marks. A qualitative non-interventionist methodology was selected, namely a literature review to clarify, delimit and discuss the concepts and different taxonomies of graphic brands, a