Titlebook: Communicating Genetics; Visualizations and R Han Yu Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 Genetics.DNA.Popular Sci

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Elba Etchebehere,Kalevi Kairemothe publics. This oversight is especially problematic in the communication of genetics, a discipline that has significant impact on publics’ welfare and quality of life. The chapter advocates a fluid approach to popular science communication, one that departs from both the deficit and the critical a

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Sodium Fluoride PET/CT in Clinical Useer focuses on demonstrating scientific evidence; examples include the portrayals of observed mutations and results of DNA fingerprinting (i.e., electrophoresis). The value of these photographs as scientific evidence was limited when the focus of genetic research changed from physical observation to

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Seizure

Homer A. Macapinlac,Kalevi Kairemoieth-century classical genetics period, illustrations were minimalist depictions of observed realities, easy to access and understand. From the 1950s to the 1980s, illustrations strived to be detailed visual tools that address publics’ knowledge deficit, but in doing so, they disregarded readers’ in

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The Circadian Clock in the Mammalian Kidney,uced and the DNA-to-protein mechanism deciphered, rich images were devised to visualize the code’s technical detail and significance. When it became clear that protein-coding DNA comprises only a small portion of DNA and when sequencing technologies generated enormous DNA data, the code metaphor ass

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Prostatism

Wilderich Tuschmann,Peter Hawigthe popular communication of genetics, these formulas were seen in the mid-twentieth century. Demanding extensive disciplinary knowledge, they are not accessible to publics. Schema design, by turning unfamiliar symbols into patterns, can help make these images relevant and meaningful. In recent comm

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Book 2017es. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.?

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ultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.?978-1-349-95460-5978-1-137-58779-4