Titlebook: Commodity Branding; A Qualitative Resear Fridrik Larsen Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive license

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Social Psychology: A Practical Manuale-on-one interviews, as well as subsequent analysis. This chapter is divided into three sections covering the qualitative research method, data collection, and data analysis. Literature on the qualitative research method is introduced along with interview methods and reflections on researcher’s posi

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https://doi.org/10.1007/978-1-349-16794-4that the experts incorporate different branding methods in their day-to-day work, but view branding holistically. These findings are recapitulated and merged into a conceptual model that can be used as a basis for understanding the foundations of branding strategies for energy companies. The concept

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https://doi.org/10.1007/978-3-031-29966-7industrial branding; renewables; marketing; customer relationships; sustainability

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Diatribe

Findings: Understanding Modern Energy Brands,, all of the seven themes are summarised along with a table that visually presents the themes and subcategories. The first theme is ‘Energy Market Characteristics’ and deals with the experts’ description of energy companies and markets, and ways in which branding has been used in the energy sector.