Titlebook: Commercialisation and Innovation Strategy in Small Firms; Learning to Manage U Tim Mazzarol,Sophie Reboud,Geoffrey N. Soutar Book 2022 Spri

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Precursor

Managing Uncertainty,. The more radical and disruptive the innovation, the more uncertainty and potential risk is created. However, the management of uncertainty and risk, although closely aligned, require different conceptual and applied approaches. We commence this chapter with an examination of the difference between

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Creating Isolating Mechanisms,useful strategic barriers to competitive imitation, contributing to competitive advantage, such as the ownership of specific assets or resources, or the possession of formal intellectual property (IP) rights in facilitating the commercialisation process—for guidance.

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ents entrepreneurs should make to decide whether an identifiThis book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to h

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https://doi.org/10.1007/978-3-540-73703-2 details of the components of the business model canvas, which is a framework for applying this theory (Osterwalder & Pigneur in business model generation: A handbook for visionaries, game changers, and challengers. Wiley, Hoboken NJ, 2010).