Titlebook: Collaborative Customer Relationship Management; Taking CRM to the Ne Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifer Book 2004 Springer-

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What Have We Learned so Far? Making CRM Make Money — Technology Alone Won’t Create Valuerly all industries, the proliferation of new product and service offerings has provided customers with an overwhelming number of options from which to choose. The Internet, by giving customers an unparalleled ability to compare value propositions and aggregate their buying power, has further tipped

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Collaborative Customer Relationship Management (CCRM)among manufacturers and retailers to new heights. ECR consists of two areas of cooperation: logistics and marketing. ECR implementation in the consumer goods market to date has been primarily in logistics because potential cost reductions are more easily obtainable there.

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