| 書目名稱 | City Branding and New Media |
| 副標題 | Linguistic Perspecti |
| 編輯 | Maria Cristina Paganoni |
| 視頻video | http://file.papertrans.cn/227/226801/226801.mp4 |
| 圖書封面 |  |
| 描述 | This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events. |
| 出版日期 | Book 2015 |
| 關鍵詞 | City branding; digital genres; heritage; media discourse; multimodality; new media; world fairs; branding; e |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137387967 |
| isbn_ebook | 978-1-137-38796-7 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |