Titlebook: Church Advertising, Public Relations and Marketing in Twentieth-Century America; Retailing Religion John C. Hardin Book 2022 The Editor(s)

Overstate

A Love Affair with Business Management and Efficiency,ed in step with the industry, continuing to expand the adoption of business promotion methods and creating a professionalized field for church promotion experts. Many of these professionals came together to form the Religious Publicity Council, sharing best practices and strengthening their new indu

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Men with a Mission, on advertising – in 1950, $5.7 billion, and public relations grew just as quickly if not more so. In American Christianity, church leaders took a greater interest in one form of public relations, publicity. In contrast to the years before, the church promotion experts of the 1940s were not advertis

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政府

The Customer Is Always Right, to increased cooperation between churches, ministers also began transitioning churches to a consumer orientation, where they would strategically design their services and forms to attract particular customer segments. A customer orientation depended upon knowing the desires of potential customers.

Kinetic

A Big Tent,o significant shifts in the United States during the decade drove the expansion of the industry. The first was the growth of the public relations industry as a whole, during the period. The second was the increasing role of religion in American civic life. As the American people grew in their recept

LATE

A Rose By Any Other Name,clusion of such “worldly” methods in otherworldly institutions. They sought to prove that their work was more than business it was religious. Chief among them were the members of the Religious Publicity Council. They pursued a two-pronged strategy—a freedom from and freedom to defense. Members denou

角斗士

Open All Summer, Splendid Music, Cool and Comfortable,o significant shifts in the United States during the decade drove the expansion of the industry. The first was the growth of the public relations industry as a whole, during the period. The second was the increasing role of religion in American civic life. As the American people grew in their recept

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愛哭

Message or Method?,xplore traditional promotion methods on a platform of rapidly expanding interfaith cooperation and social issues engagement. The Roman Catholic church, for the first time, entered the church promotion arena. By the end of the decade, they would join with mainline Protestant denominations and Jewish