Titlebook: Chinese Soft Power and Public Diplomacy in the United States; Bilal Zubair Book 2023 The Editor(s) (if applicable) and The Author(s), unde

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Conceptualizing Soft Power and Public Diplomacy, diplomacy’? What is the similarity and difference between the two, and what purpose do they serve? Further, this chapter also examines China‘s understanding of ‘Soft Power’ and PD and how it conceptualizes this association. In addition, it distinguishes between traditional and PD and explores how ‘

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,From ‘Rise of China’ to ‘Peaceful Development’: An Analysis of Competing Discourses,y-making circles?in the US and China. It explores how China’s responds to the?‘Rise of China’ or ‘China Threat’ as perceived in Western political discourse. This chapter is divided into four sections. Drawing from various theoretical perspectives such as Realism, Power Transition theory, Liberalism,

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,China’s Nation Branding in the United States,e United States. Nation branding is the strategic process of creating a distinct and positive image of a country among foreign nations, ultimately influencing their perceptions and fostering international relationships. In this context, nation branding serves as the second building block of Integrat

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