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Titlebook: Chinese Local New Luxury Brands in a Digitally Empowered Era; Cultivation, Transfo Hongbo Lai Book 2021 Tongji University Press 2021 Luxury

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樓主
發(fā)表于 2025-3-21 16:32:19 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Chinese Local New Luxury Brands in a Digitally Empowered Era
副標題Cultivation, Transfo
編輯Hongbo Lai
視頻videohttp://file.papertrans.cn/226/225852/225852.mp4
概述Analyzes the current consumption condition on China‘s market.Is the only book on China‘s cultivation of local luxury high-end brands in the context of consumption transformation and upgrading.Presents
圖書封面Titlebook: Chinese Local New Luxury Brands in a Digitally Empowered Era; Cultivation, Transfo Hongbo Lai Book 2021 Tongji University Press 2021 Luxury
描述.This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China‘s local luxury industry..
出版日期Book 2021
關(guān)鍵詞Luxury Marketing; Transformation and Upgrading of Chinese Brands; Digital Marketing; Digital Transforma
版次1
doihttps://doi.org/10.1007/978-981-16-2145-1
isbn_softcover978-981-16-2147-5
isbn_ebook978-981-16-2145-1
copyrightTongji University Press 2021
The information of publication is updating

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https://doi.org/10.1007/978-3-642-59017-7unity for China to establish manufacturing power, because the need to overcome the bottleneck in the industrial chain whips China to strengthen independent innovation, bend itself to basic research and development and foster craftsmanship.
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https://doi.org/10.1007/978-981-16-2145-1Luxury Marketing; Transformation and Upgrading of Chinese Brands; Digital Marketing; Digital Transforma
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