Titlebook: Chinese Electric Vehicle Trailblazers; Navigating the Futur Jan Y. Yang,Yunyi Gu,Zi Ling Tan Book 2023 The Editor(s) (if applicable) and Th

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Chinese Route to Market,w people receive information and news, interact with brands, and pay for products. Marketing and sales strategies that work in the Western world will not necessarily have the same success in China, and the reverse applies as well. This chapter will explore several marketing and sales strategies that

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Avoiding the Innovation Curse,process, meaning that their new products often do not fulfill profit targets. Pricing is and always has been the biggest profit driver, and the results of the Simon-Kucher Global Pricing Study consistently highlight the price wars many companies experience. While the number of companies reporting in

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Roadblocks to Success, ultimately the decision of the general public. While the EV industry is growing rapidly and shaping the future of mobility, there are still challenges that will hinder the widespread adoption of EVs. These obstacles include depreciation of EVs and the increasing costs of raw materials. Chinese auto

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What the Future Has in Store,f EVs is accelerating across the world. EV sales more than doubled in 2021, and the global market share of EVs is increasing rapidly. While Tesla still retains the lead in the BEV category, Chinese automakers have overtaken Tesla in overall EV sales, with BYD leading the charge. The era of ICE vehic

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Book 2023g with them when they come to town.. .Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry..

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2731-4758 erest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry..978-3-031-25147-4978-3-031-25145-0Series ISSN 2731-4758 Series E-ISSN 2731-4766

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The Four Conceptions Reconsidered,Once content to wait on the sidelines, they are now all eyeing a slice of the increasingly large pie. Nowadays, a car is much more than just a means of transportation; it has hundreds of components with much more advanced technology than ever before spanning several industries. As the definition of

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