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Titlebook: Chinese Consumers; Exploring the World‘ Ashok Sethi Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 Chinese Consumers.Chines

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發(fā)表于 2025-3-21 17:09:09 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Chinese Consumers
副標(biāo)題Exploring the World‘
編輯Ashok Sethi
視頻videohttp://file.papertrans.cn/226/225772/225772.mp4
概述Analyses extensively the impact of the digital transformation of China.Is based on first-hand research and study of Chinese consumers for 15 years.Written by an Asian with an intuitive understanding o
圖書封面Titlebook: Chinese Consumers; Exploring the World‘ Ashok Sethi Book 2019 The Editor(s) (if applicable) and The Author(s) 2019 Chinese Consumers.Chines
描述This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years..
出版日期Book 2019
關(guān)鍵詞Chinese Consumers; Chinese Middle Class; Branding in China; Marketing; Urbanism and Marketing
版次1
doihttps://doi.org/10.1007/978-981-10-8992-3
isbn_softcover978-981-13-4292-9
isbn_ebook978-981-10-8992-3
copyrightThe Editor(s) (if applicable) and The Author(s) 2019
The information of publication is updating

書目名稱Chinese Consumers影響因子(影響力)




書目名稱Chinese Consumers影響因子(影響力)學(xué)科排名




書目名稱Chinese Consumers網(wǎng)絡(luò)公開度




書目名稱Chinese Consumers網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Chinese Consumers被引頻次




書目名稱Chinese Consumers被引頻次學(xué)科排名




書目名稱Chinese Consumers年度引用




書目名稱Chinese Consumers年度引用學(xué)科排名




書目名稱Chinese Consumers讀者反饋




書目名稱Chinese Consumers讀者反饋學(xué)科排名




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沙發(fā)
發(fā)表于 2025-3-21 22:49:22 | 只看該作者
板凳
發(fā)表于 2025-3-22 03:37:00 | 只看該作者
地板
發(fā)表于 2025-3-22 06:03:21 | 只看該作者
Digital China,good way to do it. The impact is even larger in the retail space. According to China’s National Bureau of Statistics, online retail transactions in the country are larger than the combined online sales of USA and Europe.
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發(fā)表于 2025-3-22 10:21:29 | 只看該作者
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發(fā)表于 2025-3-22 15:53:04 | 只看該作者
Book 2019ts have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years..
7#
發(fā)表于 2025-3-22 18:45:39 | 只看該作者
Alexey Shapiguzov,Jaakko Kangasj?rvis empowering influence is acting as another important catalyst for the luxury market in China. Internet increases the exposure to luxury brands and extends their reach to smaller tier cities, where very few retailers have distribution.
8#
發(fā)表于 2025-3-23 00:10:11 | 只看該作者
Kapuganti J. Gupta,Abir U. Igamberdievents to learn from the past—either in China or any other country. However, based on an interpretation of historical trends as well as the digital forces sweeping across the Chinese landscape, I am ready to take the risk of extending my neck and making some calls for the future.
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發(fā)表于 2025-3-23 02:57:36 | 只看該作者
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發(fā)表于 2025-3-23 09:32:46 | 只看該作者
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