Titlebook: China‘s Media and Soft Power in Africa; Promotion and Percep Xiaoling Zhang,Herman Wasserman,Winston Mano Book 2016 The Editor(s) (if appli

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Journalists’ and Public Perceptions of the Politics of China’s Soft Power in Kenya under the “Look Eimplications of these deepening ties, relatively few studies have focused on public perceptions of these increasingly cozy China-Africa ties (Gadzala and Hanusch, 2010). The increased involvement of China in Africa has been one of the most controversial geopolitical developments on the continent in

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https://doi.org/10.1007/978-90-313-6564-7ina’s expanding media presence is an exercise in soft power to increase international influence, and the Chinese government hopes to shape and construct the narrative that tells the story of China in Africa from a Chinese perspective, and also for the more balanced story of Africa to be told to China and the rest of the world (Li, 2013).

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Engaging with China’s Soft Power in Zimbabwe: Harare Citizens’ Perceptions of China-Zimbabwe Relatioved and received in Zimbabwe, a key transitional nation with an official “Look East” policy. By analyzing views of “ordinary” citizens in Harare, Zimbabwe’s capital city, on the subject of China’s interventions, this research provides a unique account of the emerging perceptions of China in the country.

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https://doi.org/10.1007/978-3-663-02048-6tion of soft power, the chapter proceeds to innovate the idea of building blocks and themes as a means of studying soft power. Drawing on Chinese soft power sources, the chapter applies the innovative ideas for the study of Chinese soft power in selected African media.