Titlebook: Children’s Food; Marketing and innova Glen Smith Book 1997 Chapman & Hall 1997 Advertising.Innovation.food.food industry.marketing

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,Children’s views on food and nutrition: a pan-European study,e and perceptions. Much inaccurate, even biased ‘misinformation’ has been promoted by those who profess to represent the best interests of children and yet whose opinions are based more on personal ‘hobbyhorses’ than on any reliable, quantitative market research. For example, some experts argue that

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