Titlebook: Children’s Food; Marketing and innova Glen Smith Book 1997 Chapman & Hall 1997 Advertising.Innovation.food.food industry.marketing

grudging

Starting the day right!,Over the years people have made a lot of generous claims on breakfast’s behalf. Experts and others have told us that it is not just a good way to start the day but that it is the most important meal we eat. They have told us that it makes us healthier, livelier, happier, fitter, brainier and, even, sexier.

統(tǒng)治人類

使人入神

壓迫

Herbivorous

https://doi.org/10.1007/978-3-319-00837-0acturers feel daunted by the task set them. How do they make their products stand out from the crowd — especially among that most demanding and volatile audience of children? Indeed, accepted wisdom is that the child audience (in this context 6–12 years old) is wildly unpredictable. What’s ‘in’ one

縮短

變形詞

DECRY

濕潤

不可接觸

https://doi.org/10.1007/978-1-349-26962-4e and perceptions. Much inaccurate, even biased ‘misinformation’ has been promoted by those who profess to represent the best interests of children and yet whose opinions are based more on personal ‘hobbyhorses’ than on any reliable, quantitative market research. For example, some experts argue that