Titlebook: Channel Strategies and Marketing Mix in a Connected World; Saibal Ray,Shuya Yin Book 2020 Springer Nature Switzerland AG 2020 Channel Stra

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2365-6395 . But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers..978-3-030-31735-5978-3-030-31733-1Series ISSN 2365-6395 Series E-ISSN 2365-6409

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Book 2020mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers..

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Channel Strategies and Marketing Mix in a Connected World

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Optimizing Promotions for Multiple Items in Supermarkets,it is enough to account for unilateral and pairwise deviations, leading to an efficient method. In addition, when the products are substitutable and the price ladder is of size two, we show that the unconstrained problem can be solved efficiently by a linear program. This result is unexpected as the

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