Titlebook: Change Management In The Communications Industry; Change Processes In Markus Kaiser,Nicole Schwertner Book 2022 Springer Fachmedien Wiesba

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Change Only Works with Management,The introduction of a newsroom, a new social media channel, the new principle of online-to-print instead of exclusive reports in the daily newspaper, or the merger of two newsrooms into one unit: these are all radical change processes that must be managed. This chapter shows how this can be achieved.

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Why Media Companies Need a Change Culture,changed broadcasting slot for the hit parade or a new slightly altered company logo or a new column in the employee magazine: For a long time, incremental change instead of radical change was more common in the media and communications industry. Companies could afford to focus primarily on evolution

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Special Features of the Communications Industry,embly line in 1908 and thus established the automobile as a mass product. Incremental change through evolution, as well as radical change, occurs in all industries. Change management literature rarely differentiates between different sectors in its statements. The book “Change Management in Gesundhe

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Change Communication,ely refers to internal communication during a change—but not exclusively internal communication, since in addition to employees, other stakeholders must also be informed during change processes (see Deutinger 2017, p. 8 f.). An example: A regional daily newspaper revises its layout. Readers must be

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