Titlebook: Celebrating the Past and Future of Marketing and Discovery with Social Impact; 2021 AMS Virtual Ann Juliann Allen,Bruna Jochims,Shuang Wu C

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2363-6165 its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this 978-3-030-95348-5978-3-030-95346-1Series ISSN 2363-6165 Series E-ISSN 2363-6173

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Juliann Allen,Bruna Jochims,Shuang WuCelebrates the history of marketing while also exploring its future.Presents theories for more efficient and impactful responses by marketers.Explores the influence of artificial intelligence, virtual

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Overstability of Oscillations by Viscosity. Houses are becoming more voice-activated every day turning lights and sound. We are telling Alexa and Google daily to not only play our favorite music and podcasts but to buy our groceries and clothes. By the end of 2021, 23.5 million people will have made a purchase using a smart speaker (eMarket

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https://doi.org/10.1007/978-4-431-56208-5d as an offshoot of place branding, destination branding tends to be focused mainly on achieving tourism objectives (Braun 2012). One key antecedent of the increased global competition for tourists is the opening of emerging markets. Emerging markets have been positioned as the “growth engines of th