Titlebook: Case Based Research in Tourism, Travel, and Hospitality; Rethinking Theory an Marianna Sigala,Marcela Fang,Oscar Vorobjovas-Pint Book 2024

Aviary

毗鄰

Social Media and Crisis Communication: Managing or Creating a Crisis? Lessons Learnt from Hotel Amar developing and assessing crisis communication strategies and practices (2) provoke the students’ critical and analytical skills for understanding the role and impact of social media on crisis communication and (3) highlight the need to use social media for crisis communication but also align and co

extinct

易于

薄膜

Closing the Service Innovation Gap in Hospitality Management: The Case of a Fast-Food Chain in Switzd understand how Service Design can allow service organisations to develop and implement service innovations with a customer-centric focus. Students will furthermore be able to identify and evaluate the expectations of various stakeholders in real-life contexts and to appreciate how difficult the in

ONYM

反感

Community Involvement in Cultural Heritage Tourism: The Case of Ngorongoro Conservation Area, Tanzanhe community continues to be involved in the cultural tourism industry when an unexpected crisis occurs. The case study examines the benefits the community, conservation authorities and investors can derive from heritage sites. Students are encouraged to identify factors that offer the potential for

直言不諱

SCORE

Backwater Tourism and Houseboat Operations in Vembanad, Kerala: Competing Uses and Management Confliarticipate in managing backwaters, however, in an uncoordinated manner. The case describes issues faced by houseboat operators and the non-adoption of sustainable practices. Thus, the case highlights dilemmas in the decision-making of tourism management and protection of CPR from a public policy per

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