Titlebook: Candidate-Centered Campaigns; Political Messages, Brian Arbour Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 campai

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Owen Perry B.Sc.,Joyce Perry B.Sc.o take back the seat won by Republican Scott Brown in a 2010 special election. While Warren had the advantage of running in a Democratic state, many political observers were impressed by the political skills Brown demonstrated in his 2010 victory and in his time as a U.S. Senator. Brown emphasized h

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Akihiro Abe,Karel Dusˇek,Shiro Kobayashiman said that voters “have soured on the president. The question is: Are they willing to turn the keys over? There’s an important element that lies ahead for Gov. Romney, who has to tell people what he’ll do [as president], and do so with his own voice in his own ads” (West 2012). Obama advisor Davi

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Candidate-Centered Appeals and Citizens,on” (Slack 2012). The scrupulously neutral political analyst Charlie Cook (2012) argued that “Romney’s poor numbers go back to his campaign’s obsession with talking only about the economy and not attempting to define who Romney is as a person, as a way to build trust and strong positive personal feelings toward their candidate.”

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The Types of Candidate-Centered Appeals,in addition to Booker’s charismatic personality) were so high that conventional wisdom regarded the margin as disappointing. The Christie campaign would have to convince many voters who normally marked the Democratic line to choose a Republican.

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