| 書目名稱 | CSR Communication in the Media |
| 副標題 | Media Management on |
| 編輯 | Franzisca Weder,Lars Rademacher,René Schmidpeter |
| 視頻video | http://file.papertrans.cn/221/220586/220586.mp4 |
| 概述 | Combines the views of media management and journalism.Includes global perspectives on media systems and media management.Offers insights into public broadcasters and their responsibilities |
| 叢書名稱 | CSR, Sustainability, Ethics & Governance |
| 圖書封面 |  |
| 描述 | .Corporate social responsibility (CSR) is an established management focus of today‘s companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. .This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies(license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.. |
| 出版日期 | Book 2023 |
| 關(guān)鍵詞 | Journalism; Public value; Public broadcasting; Media enterprise; Corporate governance; Social impact; Lice |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-18976-0 |
| isbn_softcover | 978-3-031-18978-4 |
| isbn_ebook | 978-3-031-18976-0Series ISSN 2196-7075 Series E-ISSN 2196-7083 |
| issn_series | 2196-7075 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機版|小黑屋|
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