Titlebook: CRM Systems in Industrial Companies; Intra- and Inter-Org Andrea Perna,Enrico Baraldi Book 2014 Palgrave Macmillan, a division of Macmillan

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Book 2014CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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Hausdorff Metric and its Applications, introduce our theoretical frame and more specific research questions (Section 1.2). We also provide details of the methodology behind our study (Section 1.3) and position it by specifying our contribution (Section 1.4). We conclude the chapter by presenting the outline of the rest of the book (Sect

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