Titlebook: CRM Fundamentals; Scott Kostojohn,Mathew Johnson,Brian Paulen Book 2011 Scott Kostojohn and Brian Paulen and Mathew Johnson 2011

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al implementation, to ongoing growth of the CRM program.Incl.CRM Fundamentals.?is a critical and comprehensive resource for executives and project leaders tasked with managing?customer relationship management (CRM)?initiatives. It provides an introduction to CRM and how it delivers value to organiza

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Book 2011CRM)?initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing

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Book 2011the initial CRM implementation, and maintaining and evolving the program over time.?? . . Written by? senior CRM consultants,?.CRM Fundamentals.?includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

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Introduction,zed products and services become commodities, every market is suddenly crowded. The customer experience is becoming more important to businesses as a differentiator; at the same time the customer himself grows more sophisticated, more demanding, and less loyal.

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Building a CRM Roadmap,ties and initiatives and the needs and preparedness of different departments. A haphazard, unplanned implementation can result in disjointed business processes, dissatisfied employees, and excessive implementation costs. When it comes to planning your CRM program, “An ounce of prevention is worth a

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Evaluating Software and Consultants,help an organization achieve its CRM goals. Although the technology supporting CRM programs is only one component, it can have a significant impact on the success of the program. Many organizations have seen their CRM programs hindered or even abandoned because of expensive, inflexible, or difficult

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