Titlebook: COVID-19, Technology and Marketing; Moving Forward and t Vanessa Ratten,Park Thaichon Book 2021 The Editor(s) (if applicable) and The Autho

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Natural and Artificial Rockslide Damsm home and social distancing, the use of digital technology has increased. As a result, marketers have had to integrate new marketing techniques in order to facilitate more empathetic and authentic communications. This is due to a need for marketers to appear realistic but also in tune with changing

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Galo Plaza,Othon Zevallos,éric Cadierment of some major airlines within the industry. This chapter will outline some of the government support to the aviation industry and also new government restriction on the prevention of COVID19 spreading. Crisis management and financial management policy are crucially necessary for every company w

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Natural and Artificial Rockslide Dams increasingly knowledgeable and demanding. That’s why in online shopping it is important to maintain the good relationship between the company and the customer. This investigation aims to study the importance of the e-commerce in the context of a COVID-19 pandemic and relationship with customers. In

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SpringerBriefs in Environmental Science digital marketing and marketing automation has been widely researched in the business-to-consumer (B2C) context, this chapter discusses the use of marketing automation in business-to-business markets and explores how value cocreation occurs. Contextualized in the Service Dominant Logic (SDL) theory

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https://doi.org/10.1007/978-3-031-39363-1loratory study is carried out, and it is based on a questionnaire survey consisting of three parts: estimated consumption in the Christmas season, the importance of the Christmas symbology and some sociodemographic variables. The sample in this study is composed of 1086 Portuguese individuals, who a

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