Titlebook: branding@thedigitalage; Herbert Meyers,Richard Gerstman (Chairman of Inter Book 2001 Herbert M. Meyers and Richard Gerstman 2001 Advertisi

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https://doi.org/10.1007/978-3-322-85934-1Many people really look at e-branding as distinct and different from traditional branding. And there are certain elements that may be different, but once it starts to become mainstream, then traditional branding will encompass what is now e-branding and people will just call it “business.”

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E-Retailing: A Look Ahead,Great merchandising is the key to success for most retailers, online and offline. Great retail brands are not built through advertising, but through store use, through being in front of your customers, and by being at the right place with the right product at the right time.

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