Titlebook: British Newspaper Strips; A Contextual History Adam Twycross Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive lic

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The Rise of the New Journalism,opulism of the century that followed. Although the New Journalism brought with it a greater emphasis on attractive layouts and a prioritisation of the visual, illustration was already firmly embedded within Victorian print culture, where it ranged from the cultural respectability of .’s comic journa

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The Birth of the , and the Arrival of the Newspaper Strip,esigned explicitly as a female-oriented newspaper, but failed to find a market; this chapter will examine the .’s swift rebirth as a picture paper, and how a focus on the visual allowed the paper to create an ecosystem within which cartoons could transfer from the evening newspaper market into the m

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,1906–1920: A Period of Consolidation,e swift extension of popular newspaper’s promotional and communicative strategies into the realm of the picture postcard, the use of W.K. Haselden’s . work in Alfred Harmsworth’s Soap Trust campaign of 1906 is first considered. The chapter then considers how Haselden’s characters of Big and Little W

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and the , in the Second World War,the series’ primary function was to provide an erotic spectacle for a largely male readership is not supported by the detail of its history. Noting that the Bartholomew-era . was read by a majority-female audience, the chapter first discusses how ., as well as other . strips such as ., worked in tan

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