Titlebook: Business Intelligence and Modelling; Unified Approach wit Damianos P. Sakas,Dimitrios K. Nasiopoulos,Yulia T Conference proceedings 2021 Th

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Optimization of Paid Search Traffic Effectiveness and Users’ Engagement Within Websitess after clicking on search ads, and not only to search engine rankings and user impression share rates. In this paper, the authors develop a computational data-driven methodology with a purpose to estimate and predict paid traffic visitors’ engagement in seven courseware websites after clicking on t

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Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challengesed way. Spirituality is playing a central and crucial role on management systems. The Plato–Aristotle approach to developing a Spiritual Model for Management Systems is proposed for the first time and briefly explained.

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Smart Municipalities in Europe and Greece: A Comparative SWOT Analysis, two main factors are presented, the differentiation of Greek cities from other European and the unique barriers confronted by Greek municipalities in a post-crisis era. In conclusion, European cities are shown with a systematic strategic planning in adopting ICTs and a better utilization of the op

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Identifying Key Factors of the Knowledge-Intensive Entrepreneurship: Evidence from Greek High-Tech Sination and control processes, internal learning processes, marketing, and the links developed with the external environment, for example, networking with other businesses, universities, or research institutes for exchange and dissemination of knowledge, significantly affect its innovative performan

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Strategic Aggressiveness and General Organizational Capability in Sport Businesses During the Periodusinesses during the period of economic crisis was ascertained. The study concludes that general organizational capability is critical in achieving high performance. Good capability affects both competitive and strategic activities. An improvement in general organizational capability is mandatory, i

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Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Searargeting of display ads campaigns potentially leads to the improvement of web users’ consideration and engagement about products and services that organizations offer through their websites. As prior studies indicate, this kind of consideration and engagement, which resulted through display ads, lea