Titlebook: Business Development; Customer-oriented Bu Andreas Kohne Book 20191st edition Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2

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Business Development,below. It is not just a task. Business Development can also be seen as a role. A person who fulfills this role is also referred to as a Business Development Manager. The main features of a Business Development Manager are described below (see Sect. .). At the same time, Business Development is also

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Portfolio,ervices offered to clients and partners. The topic is very complex and extensive. Portfolio management is also a central topic for Business Development, as new and further developments of products through Business Development have a direct impact on the individual portfolio elements. That is why the

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Market Cultivation Strategy,s in Business Development, it is all about improving existing products, repositioning them on the market (or in new markets), or optimizing existing business models and new ones Adapt conditions to increase overall product success. There are various parameters that Business Development can work on t

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