Titlebook: Business Challenges in the Changing Economic Landscape - Vol. 2; Proceedings of the 1 Mehmet Huseyin Bilgin,Hakan Danis,Ugur Can Conference

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Using Computer Methods to Identify the Factors Affecting the Management of an Urban Parking Lotrease the parking capacity in cities is to construct more multi-story parking lots. Direct correlation of social, environmental and economic factors sets the way of parking lot planning and design basing on sustainable development principle. The article describes the variables that influence the par

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Creating a Conceptual Framework for Corporate Brand Positioning been conducted on corporate brand positioning. Addressing this evident gap in the literature of industrial marketing, our study creates a conceptual framework for the corporate brand positioning of industrial brands. We define the term ‘corporate brand positioning’ as the process of developing a ne

Deceit

Why It Is Worth and What Is the Key to Support a Desired Corporate Reputation: A Reviewreputation, assessing the problem of stakeholder heterogeneous perception of corporate reputation and identifying key dimensions of supporting a high corporate reputation. In this paper we have revealed that there is worth to support a high reputation because of the economic value, the relationship

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E-Shop Offer as a Tool Creating Value for Customerme it is one of the most interesting ones. Value for customer is concept long present in the literature; nevertheless, a research gap has been identified when it comes to creating value for customer in e-commerce. There are a lot of different tools that can be used by companies in order to provide v

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Relations Between Consumer Ethnocentrism, Cosmopolitanism and Materialism: Lithuanian Consumer Profiization accelerates the rise of a global consumption culture and most of consumers tend to be cosmopolitan. Still others argue that globalization has reverse impact on consumer behaviour, that it motivates people to resist global forces. The interesting aspect of analysis involve exploration of rela

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https://doi.org/10.1007/978-94-009-7828-7views that reputation can be supported with regard to key dimensions of corporate reputation, treating them as basic tools and considering communication as the most important one. The paper proposes an integrated view to corporate reputation and highlights new insights to communication while supporting a high corporate reputation.

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Why It Is Worth and What Is the Key to Support a Desired Corporate Reputation: A Reviewviews that reputation can be supported with regard to key dimensions of corporate reputation, treating them as basic tools and considering communication as the most important one. The paper proposes an integrated view to corporate reputation and highlights new insights to communication while supporting a high corporate reputation.

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