Titlebook: Business Analysis and Design; Understanding Innova Paul Beynon-Davies Textbook 2021 The Editor(s) (if applicable) and The Author(s), under

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Engaging with Problem Situations,In this chapter we look closely at the problem-setting stage of design work. We consider how to establish the nature of a problem situation, in terms of which the task of design will be undertaken. For this we need the idea of stakeholders and worldviews expressed in a rich picture.

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Making Sense of Business Information,The way in which people and things communicate to get things done is a critical layer of organisation examined in this chapter. We define the notion of a communicative act and distinguish between five important forms of such acts that are useful for designing information systems.

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Models of Information,Within this chapter, we describe each of the three major constructs of an information model: classes, attributes and relationships. We then discuss a way of visually representing these constructs and coupling this model of information classes with their use in communicative acts.

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Building Digital Business Models,Within this chapter we discuss the concept of a business model. We shall show how in terms of a design orientation it is productive to view a business model as a complex of business patterns appropriate to some domain of organisation.

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Business Motivation, Strategy and Evaluation,Within this chapter we utilise the idea that business motivation is best expressed in terms of ends and the means to achieve them. We also distinguish between motivation and strategy in terms of business models. Once a new business model is implemented then it must be evaluated in practice.

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Paul Beynon-DaviesTeaches the reader to creatively analyse business and design improvement to business.Focuses on digital innovation as a lever for change, providing signposts for how best to apply ICT within systems o

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