Titlebook: Building Routes to Customers; Proven Strategies fo Antoine Leboyer,Jean-Claude Malraison,Peter Rauler Book 2009 Springer-Verlag New York 20

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下級

https://doi.org/10.1007/978-0-387-79951-3Channel Marketing; Channel distribution; Corporate strategy; Customer service; Market penetration; Market

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978-1-4419-2733-0Springer-Verlag New York 2009

A簡潔的

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Antoine Leboyer,Jean-Claude Malraison,Peter RaulerIntroduces the Routes-to-Market principles—a powerful approach to all departments along the product chain, optimizing resources, and making strategic decisions.Showcases real-life experiences from suc

抗原

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Benedikt Ahrens,Anders M?rtbergt to set for marketing, sales, and customer service, and how that budget will be allocated across these departments. Without a method to determine objectively how much to spend in each area, management team meetings become debates between different factions trying to convince the general manager to

Exposure

偽造者

600