Titlebook: British Cultural Diplomacy in South Africa, 1960–1994; Daniel J. Feather Book 2023 The Editor(s) (if applicable) and The Author(s), under

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Case Selection and Methodology,s involved in UK-South African educational contact. It will also discuss the major policy shift which took place in 1979 which saw British educational provision greatly expanded in South Africa and focused more explicitly on those who it was believed would take up leading roles in the country after apartheid’s end.

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Tarmo K. Remmel,Ajith H. Pererae BBC’s attempts to attract more black listeners from the late 1980s. This chapter also highlights the divisive position of the BBC in South Africa; rather than acting as a soft power ‘a(chǎn)sset’ for Britain, it often did the opposite as leading white South Africans viewed it as holding an anti-apartheid bias.

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Lucile M. Jeusset,Kirk J. McManusmpathetic governments to implement a sports boycott against South Africa. This pressure culminated in the Gleneagles Agreement (1977) which called on all Commonwealth governments to ‘take every practical step’ to stop their citizens playing sports against South Africans.

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A Genetic Interaction Screening Approach in nversely, this chapter also analyses Britain’s role in promoting South Africa’s reintegration into the international sporting community as a means of helping the peace process in the country in the early 1990s.

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A Genetic Interaction Screening Approach in se of cultural diplomacy in South Africa from 1994 to the present day. The wider significance of this research will also be discussed, namely that it shines new light on different ways Britain approached foreign policy from a weaker position.

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