Titlebook: Bricks to Clicks; Why Some Brands Will David Feinleib Book 2017 David Feinleib 2017 e-commerce.content marketing.brick and mortar.bricks an

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Management und Marketing im Kulturtourismus“Pure-play web retailing is not sustainable.”

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https://doi.org/10.1007/978-1-4842-2805-0e-commerce; content marketing; brick and mortar; bricks and clicks; selling online; millennials; shopper m

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David FeinleibTeaches via real-world case studies which of the brands on the endless digital shelf will thrive and which ones won‘t.Shows how to build brand loyalty online for customers who care more about price, a

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Book 2017g in-store to selling (and winning) online.Conduct online brand audits to pinpoint opportunities for improvement.Increase brand equity through high-quality content.Maximize onine sales by understanding the key metrics you need to measure and optimize.Who This Book Is For.Brand managers, shopper mark

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