Titlebook: Breastfeeding and Media; Exploring Conflictin Katherine A. Foss Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 Breastfeedin

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Breastfeeding and Media,reastfeeding objectives and current intention, duration, and exclusivity rates. Discussions of breastfeeding benefits and women’s agency support breastfeeding as both public health and Feminist issues. Foss addresses factors that influence success, as well as efforts to improve breastfeeding, from t

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,“Where the Mother’s Milk is Insufficient…”: The Commodification of Infant Feeding and the Demise ofter traces social constructions in media from the days of wet nursing through the emergence of commercial formula. Foss argues that nineteenth-century media spearheaded the ideological shift in infant feeding perceptions and practice, establishing justifications for not breastfeeding that would stil

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,Infant Feeding in the Twentieth Century: Shifting Media Messages and the Role of the “Expert”,70s and then its revival. Foss provides background on this era, demonstrating how shifts in medicine and journalism, along with self-regulation within the formula industry, changed media’s constructions of infant feeding. Early 1900s mothering manuals and articles in . magazine (1972–2007) and medic

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Breastfeeding Promotion, Formula Marketing and the Role of Health Professionals,n) examined one town’s breastfeeding resources, determining that while La Leche Leagueand the local Women’s, Infants and Children (WIC) office offered lactation support, local clinics lacked breastfeeding materials not sponsored by formula brands. Next, Foss applies the Health Belief Model to examin

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Working-Memory

From the Milky Man Vest to Nursing on the Throne: Breastfeeding Representations in Fictional Televi the 2015 .episode “Awake.” Foss examines a sample that spans target audiences and genres with such shows as ., ., .and .. Overall, fictional television presents breastfeeding as mostly positive, but often limited to older, educated, Caucasian women nursing in private. Breastfeeding in public and nu