Titlebook: Breaking Through, 2nd Edition; Implementing Disrupt Sandra Vandermerwe Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Lim

陪審團每個人

乏味

Identify the Value Opportunitieshis is what keeps it sustainably ahead of rivals. To get to this point in the transformation, cross-silo team(s) need to identify value gaps or ‘black holes’ in the customer activity cycle, and then unlock opportunities to fill these gaps with customer-based value innovations. A value-mapping tool n

慢跑

FIS

反感

Model the Conceptjust incrementally improve products and services, disruptive customer centricity needs to change social and business practice, with a different approach. Once customers have helped provide proof of concept, demonstrated early wins and take-up, credibility and confidence both inside the organization

Ingredient

全能

Reach Critical Massuccess factors. At this point, internally people are influencing each other and are influenced by market reaction. Externally, through a powerful combination of marketing and engagement, based on trust and authentic ongoing value, social proof, public approval and positive sentiment, the brand becom