Titlebook: Breaking Through, 2nd Edition; Implementing Disrupt Sandra Vandermerwe Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Lim

事先無(wú)準(zhǔn)備

Dendritic-Cells

舊式步槍

溫順

Reach Critical Massination of marketing and engagement, based on trust and authentic ongoing value, social proof, public approval and positive sentiment, the brand becomes contagious. The trick is to get the two internal and external energy forces to coincide, which leads to rapid multiplication and exponential rewards.

dialect

fringe

triptans

休息

VOC

Articulate the ‘Market Space’ion unfolds — what the enterprise has to be better at doing than anyone else. The market space frames the competitive arena, the domain where new wealth and opportunities will be sought and found, which is a major step forward in the transformation process because it provides cohesion, giving people concrete direction.

Foreknowledge

Build a Compelling Caseer-centric vision, and directs the actors and actions so that the new ways of doing things become compelling enough to get high levels of engagement and conversion, inside the company and out. In a reverse logic, flowing from the customer activity cycle, the strategy is told as a story, followed by an action plan.