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Titlebook: Branded Spaces; Experience Enactment Stephan Sonnenburg,Laura Baker Book 2013 Springer Fachmedien Wiesbaden 2013 Critiques and Consequences

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發(fā)表于 2025-3-21 18:28:20 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Branded Spaces
期刊簡(jiǎn)稱Experience Enactment
影響因子2023Stephan Sonnenburg,Laura Baker
視頻videohttp://file.papertrans.cn/191/190413/190413.mp4
發(fā)行地址New articles in social sciences?.Includes supplementary material:
學(xué)科分類Management – Culture – Interpretation
圖書(shū)封面Titlebook: Branded Spaces; Experience Enactment Stephan Sonnenburg,Laura Baker Book 2013 Springer Fachmedien Wiesbaden 2013 Critiques and Consequences
影響因子.Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences..
Pindex Book 2013
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書(shū)目名稱Branded Spaces影響因子(影響力)




書(shū)目名稱Branded Spaces影響因子(影響力)學(xué)科排名




書(shū)目名稱Branded Spaces網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱Branded Spaces網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Branded Spaces被引頻次




書(shū)目名稱Branded Spaces被引頻次學(xué)科排名




書(shū)目名稱Branded Spaces年度引用




書(shū)目名稱Branded Spaces年度引用學(xué)科排名




書(shū)目名稱Branded Spaces讀者反饋




書(shū)目名稱Branded Spaces讀者反饋學(xué)科排名




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https://doi.org/10.1007/978-3-642-72568-5. Recognition value might be one reason, the tourist’s search for the photogenic, another. “Environments which are not visually distinct in some way or other are very unlikely to be consumed.” (Urry 1995: 189) Konrad thus argues, “for the masses, architecture is a major element of the semiotics of t
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W. J. Huk,W. Steinbrich,I. Baerst destinations. What is clear is that confusion exists in the concept of ‘brand’ in the tourist destination context. Several propositions will be developed and explored in regards to the lack of clear definitions regarding branding and marketing, the confusion between brand and image, the lack of c
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Joel R. Wilson,Mushabbar A. Syed. In real estate business, however, the value of branding has been explored only recently. A few studies dealing with real estate brands focus on corporate brands of companies or organisations operating in the real estate industry. They do not, however, deal with brands of single real estate propert
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Diseases of the Reticuloendothelial System,nomy. The aim is to bring to the fore the ways architectural space can define the composition of branded narrations and influence customer behaviour within branded spaces. The significance of architecture in creating branded experiences will be approached through the study of two flagship stores wit
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