Titlebook: Branded Component Strategies; Ingredient Branding Stefan Worm Book 2012 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012 nn

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Stefan WormIngredient Branding in B2B Markets

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https://doi.org/10.1007/978-3-031-16348-7ressures if they want to remain successful. On the one hand, they are faced with intensifying competition from new players, especially from emerging economies in Asia, who are pushing into the world markets. On the other hand, suppliers are also under huge pressure from their own customers. Many buy

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