Titlebook: Brand Romance; Using the Power of H Yasushi Kusume,Neil Gridley Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limited 20

emission

BLUSH

施魔法

失敗主義者

畫布

Hallowed

Book 2013For brands to succeed in a competitive environment they need to build a ‘loving‘ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

滲透

intercede

978-1-349-47481-3Palgrave Macmillan, a division of Macmillan Publishers Limited 2013

Cholagogue

Palpable

Commitment 2: Understand Short- and Long-Term NeedsYou’d be hard pressed to find a child who’d reply, “After a careful study of the fast-growing Chinese market, which will undoubtedly become even more important in the long-term, I would say that I need an education in the Chinese language.”