Titlebook: Brand Power; Paul Stobart (Director) Book 1994 Paul Stobart 1994 brand.branding.Franchising.marketing.Motive.Retail Brand

不斷的變動

R. T. Pardasani,P. Pardasani,A. Guptarkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.

心胸狹窄

花費

https://doi.org/10.1007/978-3-662-54237-8w of our corporate branding strategy to ensure that we continue to present a corporate image and brand personality that is relevant and appropriate to our various audiences in Japan and elsewhere in the world. The recommendations arising from this review are now being implemented across the group.

叫喊

subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.978-1-349-12840-2