Titlebook: Brand Platform in the Professional Sport Industry; Sustaining Growth th Jingxuan Zheng,Daniel S. Mason Book 2018 The Editor(s) (if applicab

Contend

of the industry.Argues for the expansion of the fan base beyThis book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the a

意見一致

Creating a Combined Multisided Market and Brand Platform Ecosystem,roducers through offering their specific skills and knowledge as . Thus, sports leagues should no longer be considered as goods or products, but as platforms that can be exploited by various actors, such as sports organizations, fans, and other stakeholders to provide their own value propositions hence co-create value within a network ecosystem.

模仿

調(diào)情

Axon895

https://doi.org/10.1007/978-3-662-53971-2of professional sports leagues—which has focused on protection and exploitation of league content as intellectual property—inefficient, and calls for a new model to integrate new media into the market.

小臼

R. T. Pardasani,P. Pardasani,A. Guptaumber of platform constitutive agents (such as fans, television networks, corporate sponsors, and new media technologies) to innovate, while at the same time effectively protecting professional sports content as Intellectual Property (IP), is discussed.

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The Evolution of Professional Sport as a Multisided Market,of professional sports leagues—which has focused on protection and exploitation of league content as intellectual property—inefficient, and calls for a new model to integrate new media into the market.

Pedagogy

暗指

ate a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports ma978-3-319-90353-8

技術(shù)

Book 2018ve from end users, to value co-creators, complementors and innovators.?.This book will create a new way of understanding the evolution of professional sports leagues and future growth of the industry, and lay the foundation for new research within the academic realm of sport management and sports ma