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Titlebook: Brand Page Attachment; An Empirical Study o Barbara Kleine-Kalmer Book 2016 Springer Fachmedien Wiesbaden 2016 Social Networks.Brand Manage

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發(fā)表于 2025-3-21 16:22:17 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Brand Page Attachment
期刊簡稱An Empirical Study o
影響因子2023Barbara Kleine-Kalmer
視頻videohttp://file.papertrans.cn/191/190399/190399.mp4
發(fā)行地址Publication in the field of economic science.Includes supplementary material:
學(xué)科分類Innovatives Markenmanagement
圖書封面Titlebook: Brand Page Attachment; An Empirical Study o Barbara Kleine-Kalmer Book 2016 Springer Fachmedien Wiesbaden 2016 Social Networks.Brand Manage
影響因子.Barbara Kleine-Kalmeranalyses the impact of?branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand page attachment.Through these conceptually and empirically profound analyses, the authordetects interesting implications for the management of brands in the context ofsocial media..
Pindex Book 2016
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書目名稱Brand Page Attachment影響因子(影響力)




書目名稱Brand Page Attachment影響因子(影響力)學(xué)科排名




書目名稱Brand Page Attachment網(wǎng)絡(luò)公開度




書目名稱Brand Page Attachment網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Page Attachment被引頻次




書目名稱Brand Page Attachment被引頻次學(xué)科排名




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書目名稱Brand Page Attachment年度引用學(xué)科排名




書目名稱Brand Page Attachment讀者反饋




書目名稱Brand Page Attachment讀者反饋學(xué)科排名




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D Conclusion, reflection and outlook,n Germany, nearly one quarter of all internet users like at least one brand page in a social network, a representative study conducted by BITKOM (2013) shows. This equals around 13 million internet users. Among the 14-29-year-olds nearly half of the internet users are “fan” of a brand page in a soci
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D Conclusion, reflection and outlook,n Germany, nearly one quarter of all internet users like at least one brand page in a social network, a representative study conducted by BITKOM (2013) shows. This equals around 13 million internet users. Among the 14-29-year-olds nearly half of the internet users are “fan” of a brand page in a social network.
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