Titlebook: Brand Management; J. R. Bureau Textbook 1981Latest edition Macmillan Publishers Limited 1981 brand.business.management.marketing

Barrister

Magnetic Susceptibility Data - Part 1.From the point of view both of the company and of the marketing planner, the promotional programme for the company’s product is the . which is neither intrinsic to the product itself nor to the processes by which it is made and delivered to the customer.

APNEA

https://doi.org/10.1007/978-3-642-23675-4The marketing planner should have a profound understanding of the financial objectives of the company, and of the financial objectives of the products for whose marketing plans he is responsible.

vibrant

Magnetic Susceptibility Data - Part 1.The ultimate means by which the business organisation achieves its aims — of growth, development, profitability and the security and happiness of all the stakeholders in the organisation — is through its ability to persuade customers to buy and rebuy the products which it has for sale.

安心地散步

outer-ear

The Operational Marketing PlanThe organisation’s annual operating plan will result from combining the plans of many separate organisational functions of which marketing is only one. In this sense the . is simply one among many, combining with an annual manufacturing plan, an annual research and development plan and many others to produce the over-all operating plan.

GEST

天真

蒼白

Contributors to the Product PlanUp to this point in the examination of the product plan the impression has no doubt been given that it is the exclusive work of the product manager: he alone masterminding all of the detailed plans, heroically emerging from his seclusion to announce to the world brilliant solutions to unsolvable problems.

哭得清醒了

衍生