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Titlebook: Brand Management; J. R. Bureau Textbook 1981Latest edition Macmillan Publishers Limited 1981 brand.business.management.marketing

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Product Controlanufacturing functions will be in accord over the paramount necessity for product always to be available to meet sales orders. While the agreement is genuine, there nevertheless exists quite logical grounds for a clash of interests between the two functions which makes the guarantee of product delivery less easy to achieve in practice:
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https://doi.org/10.1007/978-3-662-54228-6The areas of marketing policy to be reviewed in the compilation of a product plan will vary considerably from organisation to organisation and, within any one organisation, from market to market, or from brand to brand:
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Magnetic properties of titanocene hydride,Up to this point in the examination of the product plan the impression has no doubt been given that it is the exclusive work of the product manager: he alone masterminding all of the detailed plans, heroically emerging from his seclusion to announce to the world brilliant solutions to unsolvable problems.
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