Titlebook: Brand Management; An Introduction thro Emmanuel Mogaji Textbook 2021 The Editor(s) (if applicable) and The Author(s), under exclusive licen

Monroe

書目名稱Brand Management影響因子(影響力)




書目名稱Brand Management影響因子(影響力)學(xué)科排名




書目名稱Brand Management網(wǎng)絡(luò)公開度




書目名稱Brand Management網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Management被引頻次




書目名稱Brand Management被引頻次學(xué)科排名




書目名稱Brand Management年度引用




書目名稱Brand Management年度引用學(xué)科排名




書目名稱Brand Management讀者反饋




書目名稱Brand Management讀者反饋學(xué)科排名

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Interim

欄桿

https://doi.org/10.1007/978-3-662-54231-6associate poor service with a brand. Brands will have to keep their standards and improve on innovative product development and quality service provision to convince the consumers about their positions. Brands may be placed on pedestals by consumers, but if these same brands do not do well, they wil

extrovert

GRACE

https://doi.org/10.1007/978-3-662-54231-6grated and seen by the target audience. This chapter explores brand integration, which is a continuous process to bring the brand to the conscious knowledge of the key stakeholders. In some cases, it might be described as a brand advertisement or integrated marketing communications, but the focus is

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