Titlebook: Brand Hate; Navigating Consumer S. Umit Kucuk Book 2019Latest edition The Editor(s) (if applicable) and The Author(s), under exclusive lic

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R. T. Pardasani,P. Pardasani,A. Guptamples in two important components: “threatened egotism” and “perceived injustice”. I focused on threatened egotism and perceive injustice as the major root-causes of feeling of hate and anger. I used Sternberg’s hate classification in order to define the various dimensions of hate. I have discussed

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增強

R. T. Pardasani,P. Pardasani,A. Guptated antecedents as “product and service failures” and “corporate social irresponsibility” with data. Furthermore, I discuss the potential interactions among company-related antecedents as some companies can both serve dysfunctional products and services failures and can be socially irresponsible. Th

彈藥

R. T. Pardasani,P. Pardasani,A. Guptauth (WOM), and consumer boycotting literatures. The changes in consumer responses with the Internet technology and what it means for brand hate is also broadly discussed. The chapter provides classifications about potential consumer responses in both attitudinal and behavioral levels. Potential bran

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https://doi.org/10.1007/978-3-662-49202-4d hate. In this chapter, I have revealed the tacit semiotic rules used by brand haters. The chapter provides a broad theoretical discussion about the semiotic characteristics of branding and consumer-generated anti-branding as well as digital anti-branding discourse. The chapter then investigates co

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https://doi.org/10.1007/978-3-662-54231-6ious anti-branding dilution cases and re-conceptualized brand dilution as a matter of counter-posed brand meaning and associations in digital markets. I have discussed such anti-branding dilution cases from both a blurring and a tarnishment dilution basis. I discussed my interviews with consumers wh

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https://doi.org/10.1007/978-3-662-54231-6nd solutions for market peace. Brand hate management process is discussed in three distinct steps: (1) Listen; (2) Engage; and (3) Negotiation. A specific decision algorithm when dealing with brand haters taking in account of the origin of hate (either company-related or consumer-related brand hate)

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Deadpan

What Is Hate?mples in two important components: “threatened egotism” and “perceived injustice”. I focused on threatened egotism and perceive injustice as the major root-causes of feeling of hate and anger. I used Sternberg’s hate classification in order to define the various dimensions of hate. I have discussed