Titlebook: Brand Growth Barriers; Identify, Understand Ralph Krüger,Andreas Stumpf Book 2013 Springer-Verlag Berlin Heidelberg 2013 Brand growth.Brand

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2192-8096 hecklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ?978-3-642-43749-6978-3-642-37108-0Series ISSN 2192-8096 Series E-ISSN 2192-810X

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Brand Growth Barriers978-3-642-37108-0Series ISSN 2192-8096 Series E-ISSN 2192-810X

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Ralph Krüger,Andreas StumpfPresents the Brand Growth Barrier Model to systematically identify, understand, and overcome growth barriers.Case studies from well-known brands of different categories to clearly understand the under

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茁壯成長

https://doi.org/10.1007/978-3-642-37108-0Brand growth; Brand keys; Decision making; Focus groups; Focused-brand leadership; Market growth barriers

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978-3-642-43749-6Springer-Verlag Berlin Heidelberg 2013

Antecedent

Hans-Hermann Hartwich,Friedrich-Wilhelm D?rgeintegrating remotely sensed data and image processing with geographic information systems to address urban problems; and examples of applications in which applying remote sensing to tackle urban problems is deemed useful and important..978-94-007-3240-7978-1-4020-4385-7Series ISSN 1567-3200 Series E-ISSN 2215-1842