Titlebook: Brand Communities for Fast Moving Consumer Goods; An Empirical Study o Sandra Meister Book 2012 Gabler Verlag | Springer Fachmedien Wiesbad

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書(shū)目名稱Brand Communities for Fast Moving Consumer Goods影響因子(影響力)




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods影響因子(影響力)學(xué)科排名




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods被引頻次




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods被引頻次學(xué)科排名




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods年度引用




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods年度引用學(xué)科排名




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods讀者反饋




書(shū)目名稱Brand Communities for Fast Moving Consumer Goods讀者反饋學(xué)科排名

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Book 2012ignificant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level? of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By

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Magnetotaxis and Alignment Behaviorses and techniques to communicate successfully with their target groups and to promote their brands. Therefore, interactivity between brands and consumers becomes ever more common in marketing. The internet and internet-based communities play an important role in this context.

Highbrow

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從容

From Data to Images: Reconstruction,s on the performance measures ?brand patronage,“ as well as ?price tolerance.“ The appropriateness of brand communities to attain marketing objectives with performance impact, such as purchase intention, recommendation intention and tolerance of price increase, is examined.

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Conclusion,s on the performance measures ?brand patronage,“ as well as ?price tolerance.“ The appropriateness of brand communities to attain marketing objectives with performance impact, such as purchase intention, recommendation intention and tolerance of price increase, is examined.