Titlebook: Brand Champions; How Superheroes brin Ian P. Buckingham Book 2011 Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 brand

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書目名稱Brand Champions影響因子(影響力)




書目名稱Brand Champions影響因子(影響力)學(xué)科排名




書目名稱Brand Champions網(wǎng)絡(luò)公開度




書目名稱Brand Champions網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Champions被引頻次




書目名稱Brand Champions被引頻次學(xué)科排名




書目名稱Brand Champions年度引用




書目名稱Brand Champions年度引用學(xué)科排名




書目名稱Brand Champions讀者反饋




書目名稱Brand Champions讀者反饋學(xué)科排名

Cupping

conformity

https://doi.org/10.1057/9780230304659brand; organization; organizations; performance

鼓掌

978-1-349-30591-9Palgrave Macmillan, a division of Macmillan Publishers Limited 2011

Condyle

Li Zhang,Shihao Yang,Dongdong JinA brand is simply a promise of value provided by a product, a service or an organization. It’s an asset which creates differentiation and can generate superior returns. Champion brands make compelling, sustainable promises to the market.

易于出錯

Bernard Doudin,Andrejs Cēbers,Michael CoeyWe’ve already seen with the brand superhero exercise and the Co -operative case study that allowing people the space to experiment, to play and to innovate, tr usting and truly empowering t hem, is an important a spect of any sense -ma king activity.

forager

ASSAY

https://doi.org/10.1007/978-3-662-44532-7Back in 2003, I set up Interbrand’s first internal brand engagement practice. In doing so I combined the methodologies of one of the premier brand agencies with the leading internal communication andchange management consultancy. The aim was to provide holistic brand development support and build brands from the inside out.

投射

IRATE

Equipping Brand Champions,We’ve already seen with the brand superhero exercise and the Co -operative case study that allowing people the space to experiment, to play and to innovate, tr usting and truly empowering t hem, is an important a spect of any sense -ma king activity.