Titlebook: Brand Avatar; Translating Virtual Alycia Mesa Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.branding

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indoctrinate

Astrophysics and Space Science Libraryreal life and human like. The fact that businesses can put their brand name on to products, games and experiences in virtual worlds so that real-life people via avatars can interact with that brand experientially and go beyond a single messaged, 2D ad is in essence what compels businesses to be there in the first place.

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https://doi.org/10.1007/b136753target audience and type of virtual world and subsequently listed in alphabetical order. Although several worlds have multiple target audiences (such as There.com for 13-year-olds through to people in their 20s), many have a single target audience (such as Habbo for teens only).

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